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Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 → Taking projects for Q3 →
Est. 2019 · Toronto, ON

Brands
with a
spine.

We're a small creative agency that builds loud brands for people who'd rather be remembered than polite. Six humans. One big room. Zero stock photography.

Clients, past + present →
SOURDAWG
LUPA
MOTORIK
COMMON ROOM
FINCH
HOTLAB
ALVEY

The work.

Brand system · Web · Packaging
+312% DTC

SOURDAWG

A rebrand for a scrappy Vancouver bakery going national. We gave it teeth, a loud typeface, and a packaging system you can read from the next aisle.

Case study →
Product launch · Paid
4.1M impressions

LUPA

Launch plan for a kids' dental brand with an adult attitude. Zero stock photos, one extremely loud wolf, a lot of glossy plastic.

Case study →
Identity · Motion
Series A, 6 weeks

MOTORIK

An identity system for an EV fleet-software startup. We built it in a week, shipped the deck, and their round closed the same month.

Case study →
Web · CMS
From 0.9 → 3.4s

COMMON ROOM

A new site for a neighborhood coworking chain. Real estate language in the bin, human language in. Their conversion tripled in one quarter.

Case study →
What we do

Three
things.
Really well.

01

Brand identity

  • Naming + verbal
  • Logo + type system
  • Color + motion
  • Guidelines, the kind people actually open
02

Web + digital

  • Marketing sites
  • Design systems
  • CMS integrations
  • Product UI work
03

Launch + campaign

  • Go-to-market strategy
  • Paid creative
  • Packaging + print
  • PR, but the kind we'd actually read
How we work

Four
principles.
Memorize them.

One
Clever loses to clear — every time.
Two
If it doesn't make a sound, it doesn't ship.
Three
The brief is wrong. The room is right.
Four
Small teams. Short rooms. Real decisions.
Brief us

One form.
No phone tag.

Tell us what you're building and what you need. We read every one and reply within two business days.